ICE & iGB 2026: Barcelona

The UBIDEX team started the year by actively participating in two key industry events, ICE and iGB in Barcelona. These conferences became a strong foundation for the new season and an important opportunity to engage with the global iGaming community. Over several days, we met with partners, clients, and new teams, discussing current challenges, growth strategies, and the future of iGaming marketing.

A recurring topic across many conversations was the increasing focus on player retention, retargeting, and long-term user value. Brands are looking for smarter, more sustainable ways to work with existing audiences, and these discussions closely align with the direction UBIDEX continues to develop. Events like ICE and iGB allow us to stay closely connected to market needs and validate our product vision through real conversations.

Beyond meetings and networking, these events help us better understand where the industry is heading. Each interaction provides valuable insight that shapes how we evolve UBIDEX and support iGaming brands across different markets. We truly appreciate everyone who took the time to connect with us in Barcelona and look forward to continuing these discussions online and at upcoming events.