◦ Cross channel & cross format ads

◦ Granular reporting

◦ Auto bidding optimization

◦ Payout models: CPM/CPC

◦ Ad Types: Banner, Native, Video, Push, Pop, Audio, Calendar

◦ Device types: desktop, web, mobile, tablet, CTV

◦ Precise targeting

◦ Frequency capping

• Retargeting

• Audience auto-segmentation rules

• Goals management

• Post-view & post-click attribution

• Second and third-party data support

• Data insights

• Look-a-like audience

• Creatives hosting & rotation

• Custom audience collection

• Ad server

• Show creatives by user preferences

• White label

• User's first-party events tracking and data collection