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Programmatic advertising helps to generate more online leads, sales, and conversions than any other type of digital advertising now available. This guide is created to assist you in getting your programmatic journey off to a good start.
Programmatic advertising is incredibly efficient and unrivaled in its ability to combine comprehensive audience data with ad inventory and targeting. One of the key reasons for this is because programmatic is all about intelligent data-driven decision-making.
Optimizing campaigns/feeds should be at the top of the priority pile for each who is in the programmatic industry. Campaigns and feeds might run themselves, but their performance can always be improved.
Streaming on TV is a relatively easy concept that offers one of the most effective ways of advertising in 2021. In this article, we provide basic industry terms that you will hear in relation to CTV and streaming services and what they mean.
There are still blind spots that need to be reviewed in programmatic, especially when it comes to payouts. This is the case of discrepancy. There have been no industry players who don't face this problem.
Leading SaaS Programmatic advertising platform UBIDEX and Botman - The Cybersecurity SaaS for AdTech are announcing a collaboration to turn UBIDEX into a fraud-free environment for its customers.
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