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Thousands of people from the sports betting and iGaming industries attended this remarkable event in September. Meeting fellow professionals, delving deeply into insights, and exchanging experience influencing the industry's direction is always a great thrill.
Today, retargeting is critical for marketers to interact with their customers and enhance sales and customer loyalty. Retargeting ads keep your business and products in front of previous visitors' minds.
Lots of excitement and energy were at iGB L!VE during those two days. We grabbed the chance to speak with big players in the iGaming industry and shared a lot of insights with our partners.
Any marketing effort strives to find the most cost-effective, highest-conversion advertising strategy for increasing purchases, installs, subscriptions, etc. Post-click and post-view attribution can be used to evaluate the effectiveness of advertising channels directly.
Predicting and analyzing the churn rate is critical: this data is essential for enhancing performance and increasing profitability. Why do users leave? Are they likely to return? How can you reacquire them, and what efforts can you take to reduce churn?
UBIDEX’s Retargeting Pixel enables you to collect cookieless audiences based on the first-party data. Using Retargeting Pixels allows you to analyze your media buying efficiency by measuring post view and post-click attribution.
In this eBook, we'll go over everything from the fundamentals of retargeting to the essential tactics that can help your company successfully implement a retargeting strategy.
Year in year out marketers, brands, and advertisers increase their budgets in programmatic advertising. We've highlighted the top 5 programmatic advertising trends you need to be aware of for 2022.
As destruction worsens and casualties mount during Russia’s invasion, people all over the world unite and stand with Ukraine. We've gathered some resources on how you may assist Ukraine in surviving these harsh times.
We’ve put together a list of the top Digital Advertising conferences to attend in 2022. Must-visit events for affiliates, media buyers, advertisers, publishers, ad agencies.
Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy November Industry Insights and stay up-to-date!
In this eBook, we'll show you how to gain ultimate ownership and manage all programming activities in-house. For advertisers and marketers, brands and agencies, small and big.
UBIDEX platform as a service for omnichannel programmatic advertising joins forces with Yippie to help our clients build direct relationships with both demand and supply.
Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy October Industry Insights and stay up-to-date!
UBIDEX team had 2 great days at iGB Affiliate & iGB Live! It was the ideal mix of networking, learning, and attracting new partners. Thanks to the iGB team and all the attendees for the great time we had!
Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy September Industry Insights and stay up-to-date!
Geofencing as a marketing approach is now the most effective method of engaging mobile users. Learn more about geofencing, its benefits, and how it differs from geotargeting.
Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy August Industry Insights and stay up-to-date!
Programmatic advertising is incredibly efficient and unrivaled in its ability to combine comprehensive audience data with ad inventory and targeting. One of the key reasons for this is because programmatic is all about intelligent data-driven decision-making.
Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy July Industry Insights and stay up-to-date!
Programmatic advertising helps to generate more online leads, sales, and conversions than any other type of digital advertising now available. This guide is created to assist you in getting your programmatic journey off to a good start.
Optimizing campaigns/feeds should be at the top of the priority pile for each who is in the programmatic industry. Campaigns and feeds might run themselves, but their performance can always be improved.
Streaming on TV is a relatively easy concept that offers one of the most effective ways of advertising in 2021. In this article, we provide basic industry terms that you will hear in relation to CTV and streaming services and what they mean.
There are still blind spots that need to be reviewed in programmatic, especially when it comes to payouts. This is the case of discrepancy. There have been no industry players who don't face this problem.
Leading SaaS Programmatic advertising platform UBIDEX and Botman - The Cybersecurity SaaS for AdTech are announcing a collaboration to turn UBIDEX into a fraud-free environment for its customers.
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