March Overview: Digital advertising news & trends

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy March industry insights and stay up-to-date!

Player Lifecycle in iGaming: Retention Strategies for Every Stage

In today’s market, operators in the world of iGaming have to constantly re-adjust their strategies in order to keep their audience in the long term. Because tech is always in a state of development and player demands are on the incline, having effective strategies in which to form and maintain player relationships is more important than ever.

Operators are faced with challenges in player acquisition cost and a dynamic regulatory landscape, making effective iGaming player retention strategies a high-priority matter. The following guide explores specialized strategies alongside innovative instruments with a potent impact on player activity and profit.
Continue reading: UBIDEX

Brands need unique data to truly understand their customers’ motivations

The difference between category leaders and everyone else is the ability to successfully predict consumer behavior. That requires a holistic understanding of your customers—not just what they buy, but what they watch, listen to, who they follow, where they dine, and what sparks their interests: what makes them them.

For years, brands have relied on transactional data and traditional third-party insights to anticipate consumer needs. Think of every “you bought this, so buy this” recommendation you’ve ever received. But what you needed yesterday isn’t the sole driver of today’s needs. 
Continue reading: eMarketer