Programmatic Advertising GuideBook

Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience.
One such tool is programmatic advertising. Programmatic advertising has become the center of attraction in the advertising world and it is growing an additional ten billion dollars every year.
We created this ebook to help you achieve a deeper understanding of the programmatic advertising world and cover everything you need to know about programmatic.

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What's inside?

    The brief history
    How does programmatic work
    Programmatic deal types
    Programmatic players
    Programmatic ecosystem
    Advertising formats
    Pricing models
    Benefits of programmatic

And more.

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