August Overview: Digital advertising news & trends

#IndusrtyNews

Published: 1 September, 2023

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy August Industry Insights and stay up-to-date!

ExchangeWire on Industry Review 2024

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Industry Review is back for 2024. In this podcast, we discuss the eight key pillars that will define media, marketing and commerce in 2024, globally.

Listen in as John Still, Rachel Smith, Lindsay Rowntree and Ciaran O'Kane discuss the trends that we see as key to the year ahead, and the hurdles the industry will need to overcome to realise these opportunities.
Continue reading: ExchangeWire

May the Fourth Era of Advertising Be With You

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In a rapidly evolving landscape, accurately predicting the future of online advertising is no easy task. Four years ago, Rob Webster wrote an article for Adweek outlining the emergence of the fourth era of online advertising, characterized by media transactions on online platforms with a focus on data privacy. Looking back, some predictions were on point, while others require reassessment.

In this updated and improved article, we will examine the progress made in online advertising, the unexpected advancements in AI, the changing media consumption habits and the evolving landscape of privacy and identity.
Continue reading: AdWeek

Lookalike Modeling For Advertisers: From Data to Strategy

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Continuously acquiring new customers is a challenging task. It can be difficult to determine where to allocate your time and resources effectively, and speed is crucial to stay ahead of competitors. The solution lies in leveraging your existing customer data to identify potential audiences with similar characteristics swiftly.
Explore the power of lookalike modeling, a game-changer in the competitive world of advertising. Learn how to master building lookalike audiences and boosting the effectiveness of your marketing efforts.
Continue reading: UBIDEX

How to find the right data in a sea of information

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Digital marketing swims in a sea of information that can be tricky to distill down into actionable insights. Following the publication of a report into the merits and pitfalls of both first- and third-party data strategies, Impression’s Isabella Smith surveys 2023’s data landscape for digital marketers.
Continue reading: The Drum

DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers

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Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy Leifer, DirecTV's chief ad sales officer, to get her thoughts on CTV, data quality, in addressable TV, and more.
Continue reading: Media Post


What Could a Break-Up of Google’s Ad Network Mean for Tech?

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Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the ire of market participants and regulators across the globe.

At the start of the decade, US regulators hit Google with what The Guardian dubbed as “the biggest antitrust case in a generation”. Three years later, and the European Commission has presented a new contender for this title, threatening Google with regulatory sanctions which could transform ad tech as we know it.
Continue reading: ExchangeWire

WTF is California’s proposed ‘Delete Act’?

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The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) have made the Golden State a pioneer in crafting modern data privacy legislation. Now, another bill is gaining momentum that could give California residents even more protection against data brokers — but is one that has the ad industry rushing to stop it.
Continue reading: Digiday

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Toolkit for cookieless retargeting, custom audience collection, and programmatic media buying. Tailored for iGaming industry.

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© All Rights Reserved, 2019-2024