February Overview: Digital advertising news & trends

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy February industry insights and stay up-to-date!

5 Proven Strategies to Increase Player LTV in iGaming

Consider this scenario: A player accesses your website, inspired by bonus offerings. They play a few rounds, deposit some money, and then disappear. Sounds familiar? For many operators, the journey ends here. Attracting gamers is only half of the struggle. 
The true challenge is keeping them engaged and getting them to come back for more. Player lifetime value (LTV) has emerged as a vital performance metric, yet many operators fail to progress beyond the engagement stage. With the right strategies, it is feasible to convert visitors into high-rollers.
Continue reading: UBIDEX

Guide to programmatic advertising: Channels, ad types, service models, and players

Programmatic advertising has been a mainstay of digital advertising and marketing for much of the internet era. But the advertising approach, which comprises over 90% of US digital display advertising, continues to evolve. Once dominated by desktop computer-based impressions, programmatic today is moving to mobile formats and has branched into connected TV (CTV). 
In this guide, we discuss key definitions related to programmatic advertising and explore the ins and outs of the ad buying process, first- and third-party identifiers, ad targeting, and more.
Continue reading: eMarketer