About:

The iGaming industry is evolving rapidly, shaped by increasing competition, stricter regulations, and changing player expectations. Traditional acquisition-focused marketing is becoming less effective, as operators recognize the importance of player retention and long-term engagement.

This eBook highlights five key trends that will define iGaming advertising in 2025. Each trend builds upon the previous, creating a roadmap for operators and brands to optimize their advertising strategies.

Let’s explore how retention, retargeting, personalization, responsible advertising, and AI-driven automation are transforming iGaming marketing.

What's inside?

And more.