Published: 1 December, 2023
In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media.
Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a thousand stories. In a realm that is estimated to be worth $2.9tn (£~2.37tn) by 2026 - we're not just talking about a trend, we're on the crest of a colossal wave of change.
We delve into the intricacies of commerce media, examining how it is set to transform the advertising world, and some of the potential challenges that may arise.
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