First-party data: A New Step to the Future World

As of 2023, data privacy remains a critical concern for advertisers and marketers worldwide. With new data privacy regulations being implemented globally, first-party data can help businesses ensure compliance and avoid any potential legal or ethical issues. First-party data is no longer an optional element for businesses to consider. It has become a necessary tool for success in today's digital landscape.
Where should your attention be directed when it comes to data-driven initiatives? Which data sets, when gathered, offer a strong balance of reliability, accessibility, and customer confidence?
Learn how to master first-party data strategy and become a guru of personalized customer experiences.

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book cover

What's inside?

    Chapter 1: The state of data privacy in 2023
    Chapter 2: Data: What's the Difference?
    Chapter 3: Overview: first-party data benefits
    Chapter 4: Sources of first-party data
    Chapter 5: First-party data use cases
    Chapter 6: Long story short

And more.

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