Ad discrepancy is the difference in analytical data between two parties. Reporting discrepancies are common and expected when multiple systems are used to measure line item delivery.
Typically, discrepancy of up to 10% can be acceptable; however, at times they can reach 20% and more. There are many different reasons why discrepancy occurs.
For example, counting methodologies can differ between parties, as each party can potentially count an impression at a slightly different point in the delivery of an ad.
There is a way to decrease discrepancy during the stage of configuring the Publisher endpoint. Follow each step before making the endpoint live.
Discrepancies waste money for everybody. A world in which discrepancies do not exist might seem like a pipe dream, but the industry needs to prioritize making it happen.
One more step to deal with discrepancy is properly configuring the Advertiser endpoint.
Follow each step before making the endpoint live.