January Overview: Digital advertising news & trends

#IndustryNews

Published: 1 February, 2025

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy January industry insights and stay up-to-date!

Top 10 Digital Advertising Conferences for 2025

ExchangeWire logo

Discover the top 10 digital advertising conferences for 2025 that every marketing and ad tech professional should have on their radar. These events bring together industry leaders, innovators, and experts to share the latest insights on programmatic advertising, AI-driven marketing, data privacy regulations, and customer engagement strategies. 
Whether you're looking to stay ahead of emerging trends, network with key decision-makers, or explore cutting-edge technologies shaping the future of digital advertising, these conferences offer unparalleled learning and business opportunities. From hands-on workshops to keynote sessions by global thought leaders, this list will help you choose the best events to elevate your marketing strategy and drive business growth in 2025.
Continue reading: UBIDEX

5 key stats on the modern CMO: Budgets, AI tools, and responsibilities

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As marketing becomes more directly tied to revenue goals, the ability to measure and report on its impact has declined. Some of that can be attributed to signal loss as the industry moves away from third-party tracking to more privacy-safe identifiers. Today’s audiences are also spread across multiple channels and devices. This makes it harder to track the customer journey and attribute results to specific marketing efforts.
Continue reading: eMarketer

From Clicks to Connection: Tech’s Role in Creating Lifelong Consumers

AdWeek logo

During Adweek’s webinar, From Clicks to Connection: Tech’s Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology, AI, and personalization to drive emotional connections, build community, and create lasting relationships. Successful loyalty strategies hinge on a holistic approach—using technology for precision targeting, storytelling to build emotional connections, and community-building to create shared experiences.
Continue reading: AdWeek

GambleAware report highlights risks in gambling products and calls for stricter regulation

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A new report commissioned by GambleAware has revealed significant risks of harm associated with certain gambling products, including land-based electronic gaming machines, online casino games and loot boxes. The findings come as the charity questions the adequacy of measures outlined in the UK Government's Gambling White Paper. 
Continue reading: Gambling Insider

Cracking the privacy code: how brands can adapt to 2025’s data rules

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As we move into 2025, the landscape of data privacy and measurement continues to be a key area of focus. With consumers becoming increasingly aware of their data rights and governments tightening regulations, brands must adapt quickly to maintain trust and effectiveness in their marketing strategies and ensure they retain as many data points as possible.
Continue reading: The Drum

Trust in advertising increases, driven by young people

AdAge logo

Trust in advertising has risen from 36% to 39% over the past 12 months, primarily driven by young people, according to new research from the Advertising Association (AA). The Advertising Standards Authority’s (ASA) multichannel national ad awareness campaign – which ran for the third time in 2024 and aimed to increase public awareness of co- and self-regulatory systems in the advertising industry – helped increase trust scores.
Continue reading: MarketingWeek

Which ad metrics matter most in 2025

Forbes logo

Marketing is increasingly full of metrics. Unfortunately, those metrics are often full of, well, something else. CPM, conversion, frequency, recency and 14 other terms to know. 
Continue reading: AdAge

Here are the cases for and against AI agents

Digiday logo

Ads that target AI agents rather than humans might sound like something ripped from the pages of sci-fi, but it’s a concept that’s gaining traction among marketers thanks to recent musings by Perplexity CEO Aravind Srinivas. On the “Marketing Against The Grain” podcast, he painted a picture of a future where “user never sees an ad. Unlike Google, the different merchants are not competing for users’ attention. They’re competing for the AI agents’ attention”.
Continue reading: Digiday

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Toolkit for cookieless retargeting, custom audience collection, and programmatic media buying. Tailored for iGaming industry.

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© All Rights Reserved, 2019-2025