July Overview: Digital advertising news & trends


Published: 1 August, 2023

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy July Industry Insights and stay up-to-date!

Multi-Channel Advertising: The Path to Marketing Success


Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that marketers and tech vendors have had to reassess how they reach consumers effectively without infringing on their privacy (and breaching ever-tightening regulations).
Concurrently, the emergence of new channels — such as mobile gaming, connected TV (CTV), and programmatic digital out of home (pDOOH) — has meant that there are more mediums than ever before on which people can spend their time. While this poses the new challenge of measuring increasingly fragmented consumer attention, it also means that brands have more avenues and opportunities to reach their desired audiences.
Continue reading: ExchangeWire

Find Your 'Why' Behind Data Clean Rooms


At every industry event, and across my many friends in the advertising business, I am most often asked, “Why should I buy a data clean room?” My response is always the same: “What are you trying to build? What compelling products can you offer the market today that you could not offer yesterday?”
The data clean room (DCR) is currently one of the most discussed solutions within the ad-tech and mar-tech ecosystems. There is, however, some confusion around this new acronym, with many organizations knowing they need a DCR but unsure of what they should be investing in.
Continue reading: AdWeek

The Power of Personalization: Definitive Guide


In today's fast-paced digital landscape, where consumers are constantly bombarded with advertisements, standing out from the crowd is more critical than ever. The key to cutting through the noise and capturing the attention of your target audience lies in the power of personalization.
Personalization has emerged as a game-changing strategy for marketers and advertisers, enabling them to deliver relevant, tailored experiences that resonate with consumers on a deeper level. By understanding and leveraging customer data, segmenting audiences, conducting creative testing, and crafting personalized messages, you can unlock the true potential of your digital advertising campaigns.
Whether you are a seasoned marketer, an advertising professional, or a business owner seeking to optimize your digital advertising campaigns, this ebook is designed to empower you. Throughout this guide, we will equip you with the knowledge and tools necessary to harness the power of personalization and unlock new levels of impact in your digital advertising endeavors.
Continue reading: UBIDEX

Can AI redeem programmatic and make advertising beautiful again?


The best advertisements tell stories. But after decades of investment and innovation, programmatic hasn’t delivered on its initial promise to tell personalized stories at scale. If anything, programmatic has made advertising ugly. However, it’s clear that generative artificial intelligence (AI) has the potential to reverse that trend. Here’s how.
Continue reading: The Drum

Ad Industry Supports IAB Launch Of Interoperable Data Clean Room Guidelines


Nothing short of industry acceptance and support, the IAB Tech Lab on Friday released the final first version of its guidance and recommended practices for interoperable data clean rooms (DCRs) to support advertisers and publishers.
The document aims to improve the understanding of DCR in digital advertising and expected capabilities and limitations, with a focus on giving publishers and advertisers clear guidance to answer questions they should ask of DCR vendors.
One of the most important questions they should ask is how a company can determine that a clean-room product provides privacy preservation guarantees.
Continue reading: Media Post

How to Manage 6 Generative AI Weaknesses That Impact Brand Experiences


No CEO wants to lose $100B of market value because of an AI mishap. Is now the right time for brands to jump in and fully invest in ChatGPT and other generative AI experiences?
To make that decision, brands should consider the six weaknesses of generative AI and to what extent these disadvantages impact brand goals.
Continue reading: AdWeek

Festival of Media's Jeremy King on Ad Blockers, AI Governance, and Threads


On this week's episode of The MadTech Podcast, Jeremy King, CEO of Festival of Media, joins ExchangeWire CRO Anne-Marie Sheedy and COO Lindsay Rowntree to discuss YouTube's threat to ad blocker users, OpenAI's formation of a new team for "superintelligent" AI, Meta's launch of Threads, and more.
Continue reading: ExchangeWire

Ad overexposure on CTV hurts streamers as much as brands


We’ve all experienced the frustration of seeing the same ad over and over when watching a series on a streamer, be it Hulu, Peacock or Max — any connected TV platform that carries advertising.

A new joint study from IPG’s Magna unit and ad tech firm Nexxen confirms that reality for consumers — while also showing that not only does it hurt the reputation of the advertising brand, it can have a deleterious effect on the streaming platform too.

Continue reading: Digiday

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