May Overview: Digital advertising news & trends


Published: 1 June, 2024

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy May's industry insights and stay up-to-date!

Only 32% of publishers are prepared for the end of cookies

ExchangeWire logo

The news: A Teads survey of 555 publishers in 38 countries found that only 32% have begun preparing for the end of third-party cookies on Google Chrome.

They’re not alone: The advertising industry is adjusting its practices at a slow rate. When Google began its transition to the Privacy Sandbox earlier this year, the industry cried foul and said it wasn’t ready for the change.

Google delayed the end of cookies for a third time last month when UK regulators warned that the Privacy Sandbox didn’t meet new privacy standards, giving advertisers their wish.

But the end (of cookies) is still coming, and advertisers and publishers should use this newfound time to adapt.

Continue reading: eMarketer

ID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab

AdWeek logo

The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent—a hot-button issue that has been dividing the adtech community for months.

Earlier this year, the buy side called out publishers and their tech partners for using deceptive practices to identify audiences. At the center of these accusations is ID bridging, where a publisher will link a user in a cookieless environment, like Safari or iPhone, to who they are on Chrome.

Continue reading: AdWeek

Understanding Real Time Bidding: A Guide for Advertisers


In the ever-evolving landscape of digital advertising, staying ahead of the curve is paramount for advertisers looking to maximize their campaign effectiveness. One of the most powerful tools advertiser's arsenal is Real-Time Bidding (RTB). But what exactly is RTB, and how can advertisers harness its potential to drive results?

In this comprehensive guide, we'll delve into the intricacies of RTB, exploring its mechanics, and benefits. Join us as we demystify RTB and unlock its potential for advertisers everywhere.

Continue reading: UBIDEX

8 insights about the future of addressability & measurement post-cookie

The Drum logo

In light of widespread signal loss and an uptick in data privacy regulations, ad targeting and measurement are becoming increasingly challenging feats.
At The Drum Live symposium in New York on Wednesday, adtech, media and publishing leaders opined on the future of ad targeting, addressability and campaign measurement amid widespread signal loss on the open web and the impending demise of third-party cookies.

Continue reading: The Drum

Ad Tech Is Not Big Tech

AdAge logo

The internet is changing in 2024. Although the general public and lawmakers largely don’t understand how the ad-supported internet works, what isn’t discussed is how 'Big Tech' purposefully plays a role in that obfuscation.

As government has yet to enact unified privacy legislation, state governments have enacted laws as stopgaps. To be clear, almost all ad tech companies champion privacy as a central, non-negotiable part of the free internet’s future. That said, it’s not 'ad tech' companies - but 'big tech' companies that drive the conversation around privacy and its implementation. Big tech literally dictates the privacy agenda via unilateral changes to its software and platforms that impact millions of consumers and billions of media dollars without any consideration other than profits. 

Continue reading: ExchangeWire

Step-by-step Guide:Launching Retargeting Campaigns

Forbes logo

Welcome to our comprehensive step-by-step guide on starting with retargeting. In today's digital landscape, retargeting has become an essential strategy for businesses aiming to re-engage users who have previously interacted with their brand. Whether you're looking to boost sales, generate leads, enhance brand awareness, or foster customer loyalty, retargeting offers a powerful way to reach your goals.

Learn the entire process of setting up a successful retargeting campaign, from defining your objectives to connecting traffic sources. This comprehensive guide covers best practices, audience segmentation, ad creatives, and optimization techniques to enhance your retargeting strategy and drive better results. By the end of this ebook, you'll have the knowledge and tools to create, manage, and optimize your retargeting efforts effectively.

Continue reading: UBIDEX

Marketers take drastic measures as ad tech snafus erupt

Digiday logo

Out of chaos comes order. At least, that’s the hope for a group of marketers who’ve been hit by one ad tech disaster after another lately.

First, they cringed at Forbes selling ads on a shady site built to game ad spending. Then, they were floored by Colossus misrepresenting traded IDs. Now, they’re worried these issues are just the tip of the iceberg. Some are already taking action. “We’re probably looking at cutting out 60% of our partners,” said the head of programmatic on behalf of advertisers at a global agency who asked to remain anonymous due to the sensitive nature of the issue.

That’s around five of the dozen supply-side platforms (SSPs) the agency works with, continued the exec, who added, “they’re the ones we can really trust.”

Continue reading: Digiday

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