August Overview: Digital advertising news & trends

#IndustryNews

Published: 1 September, 2024

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy August's industry insights and stay up-to-date!

How marketers can build a privacy-first programmatic strategy

ExchangeWire logo

Next year, we expect nearly 92% of total display ad spend to be transacted programmatically, reaching $175.58 billion. However, signal loss and privacy regulations are making the programmatic landscape more difficult to navigate, according to our report, The Privacy-First Programmatic Opportunity.
Continue reading: eMarketer

4 Implications of Google’s Landmark Antitrust Loss

AdWeek logo

Google’s defeat in a landmark U.S. search antitrust trial could significantly alter the search industry if its appeal fails—a process that may take years. The antitrust ruling’s aim to diminish Google’s search market dominance would create opportunities for competitors like Microsoft’s Bing and benefit artificial intelligence companies including OpenAI.
The case will proceed to a remedy trial in the fall, where Judge Amit Mehta may bar Google from paying companies like Apple to be the default search engine on its products, according to three legal experts speaking with ADWEEK. But Google is under scrutiny for its adtech stack in another (and, many say, much stronger) antitrust case next month.
Continue reading: AdWeek

From Acquisition to Retention:
A Programmatic Approach for iGaming Operators

UBIDEX logo

This ebook, "From Acquisition to Retention: A Programmatic Approach for iGaming Operators," serves as a comprehensive guide designed to help iGaming professionals navigate these critical areas with precision. Leveraging sophisticated programmatic advertising techniques, the ebook dives deep into the intricacies of the player lifecycle—from the initial visit through to long-term retention. 
In this guide, readers will gain expert insights on creating compelling, personalized advertising campaigns that resonate with players. The ebook also addresses how to reactivate inactive users through advanced retargeting techniques and optimize every stage of the player funnel. Whether the goal is to turn a visitor into a depositor or to re-engage lapsed players and encourage them to bet again, this resource provides actionable strategies that deliver measurable results for iGaming operators.
Continue reading: UBIDEX

As the funnel breaks down, what’s the road ahead for media buying?

The Drum logo

Perhaps no area within marketing has felt the sands shifting in recent years more pointedly than the field of media buying. Industry figures have even suggested it may be the first casualty of AI. Privacy changes have exacerbated this squeeze as buyers have less user data to help them target advertising. The traditional marketing funnel is breaking down, while automation is putting the pinch on personnel.
It’s not all doom and gloom, though. There are new developments in measurement, while omnichannel advertising offers new opportunities aplenty. Some even say, whisper it, that the move to automation and AI might usher in a golden era for creative – but, we’ll get to that at the end.
Continue reading: The Drum

Google IS a Monopoly: What's Next?

AdAge logo

The verdict is in, and in one of the most significant legal battles in recent years, Google has officially been deemed to be a search monopoly.

This landmark ruling, brought by the U.S. Department of Justice (DoJ), alongside several states, judged that Google has engaged in anticompetitive practices to preserve its dominance, thereby stifling competition and innovation. So how did we get here? And what’s next?
Continue reading: ExchangeWire

Global ad spend more than doubled over past decade

Forbes logo

Global advertising spend is set to increase by 10.5% this year to $1.07trn (£820bn), marking the first time that it will exceed $1trn. According to new predictions from WARC’s global advertising spend outlook for 2024/25, spend for 2025 is set to rise by 7.2%, followed by a further 7% boost in 2026.

Global ad investment has more than doubled over the last decade, with Meta, Amazon and Alphabet accounting for more than 70% of this incremental spend. The three groups are expected to attract 43.6% of all advertising spend in 2024, rising to a share of more than 46% by 2026.
Continue reading: MarketingWeek

Platforms, not regulators, are driving data privacy enforcement

Digiday logo

Data privacy regulators look a lot different these days. For starters, there’s more of them. They’re also — if you include Google’s plans for the third-party cookie and Apple’s ongoing anti-tracking restrictions — commercial enterprises, rather than government bodies.
It’s not an exact like-for-like: Platforms don’t make or change policy on how publishers collect or use data directly from their users. Google’s decision to not build alternate identifiers to track individuals relates to its own products. But Google and Apple’s dominant market positions do mean when they make changes, they cause tidal waves across the rest of the digital advertising supply chain.
Continue reading: Digiday

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Toolkit for cookieless retargeting, custom audience collection, and programmatic media buying. Tailored for iGaming industry.

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Powered by PRAGMASPACE

© All Rights Reserved, 2019-2025