April Overview: Digital advertising news & trends

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy April industry insights and stay up-to-date!

Why Post-View Attribution is Essential for iGaming Operators

The iGaming world is fast, competitive, and full of data. But even with all the numbers we track—clicks, conversions, deposits—something important often gets overlooked: what happens before the click. That’s where post-view attribution comes in.

In simple terms, post-view attribution lets you credit conversions that happen after someone sees your ad, even if they never clicked it. For iGaming operators, this matters more than you might think. In a space where players often decide to sign up or deposit hours—or even days—after seeing an ad, this model gives you a much clearer picture of what’s working.

It’s not just a technical tweak. It’s a smarter way to run your ads and make better decisions in a complex market.
Continue reading: UBIDEX

Podcast ad revenues will grow consistently despite broader ad pullbacks

Increasing competition in the podcast environment indicates that podcasts are enduring despite economic uncertainty and ad spending pullbacks.

Accessibility remains a huge driver of podcast adoption for listeners. The format is unique because it can be consumed anytime, anywhere, particularly during times when traditional media is more difficult to access, like commuting. Podcasts also benefit from an intimacy that other platforms struggle to mimic. The medium fosters a unique connection between hosts and listeners, giving listeners a more personal connection to the creators they follow compared to other channels.
Continue reading: eMarketer