Published: 1 March, 2023
The advertising landscape is more complicated today than it has ever been. Advertisers have been forced to adapt to a changing world, one where they have to juggle infrastructural changes with managing their resources to reach their marketing goals – a feat made more challenging in the current economic landscape.
The need to make assets go further has given rise to a new technological solution: Advertising Resource Management (ARM). ARM is a category of marketing technology that focuses on helping organisations consolidate their resources, their processes, workflows, and information into a single system to better support their advertising operations.
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