November Overview: Digital advertising news & trends

#IndustryNews

Published: 1 December, 2024

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy November industry insights and stay up-to-date!

Top 14 iGaming conferences for 2025

ExchangeWire logo

Get ready to level up your game with the Top 14 iGaming Conferences for 2025! This must-read guide takes you on a global tour of the hottest events shaping the future of iGaming. 
From exclusive networking opportunities to groundbreaking tech showcases, these conferences are where deals are made and innovation thrives. Whether you’re an operator, affiliate, or investor, don’t miss your chance to connect with industry giants, discover the latest trends, and unlock new growth opportunities. The future of iGaming starts here—are you ready?
Continue reading: UBIDEX

Out of Home Advertising Had Another Record-Breaking Quarter

AdWeek logo

Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising Association of America (OAAA). The amount represents a 4.3% increase compared to the same time last year and an all-time high for the third quarter.
Overall, the OOH category has grown 4.6% so far this year. “We are excited to see another record-breaking quarter for OOH, underscoring its enduring relevance and effectiveness in today’s media landscape,” Anna Bager, president and CEO of OAAA, said in a statement.
Continue reading: AdWeek

Practical Guide: KPIs for iGaming operators

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In the highly competitive iGaming industry, where margins can be tight and user preferences shift quickly, mastering KPIs is more than just a necessity—it's a strategic advantage. KPIs are the lifeline that connects data to action, helping operators make informed decisions that directly impact player satisfaction, revenue growth, and overall business success.
Each chapter explores a key category of KPIs, breaking down the metrics that drive player acquisition, engagement, retention, monetization, and operational efficiency. The goal is to empower you with the knowledge and tools to refine your current KPI tracking methods and adopt new ones that align with your strategic objectives.
Continue reading: UBIDEX

Why it’s time to go beyond customer acquisition

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Brands need a consistent pipeline of new customers to grow their businesses, but that’s not all that matters. With acquisition costs on the rise and customer expectations growing, marketers need to focus on activating their customers through continuous engagement.

What’s the difference between acquisition and activation? While acquisition focuses on adding net-new customers to your audience, activation nurtures those new customers into engaged, loyal ones.
Continue reading: The Drum

Reinventing the Crab: Is CTV just TV Again?

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And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before...There’s a phenomenon in nature called carcinisation. Essentially, across multiple species who haven’t shared a common ancestor since crocodiles and sharks were nature's hot new thing, the vast engine of evolution keeps driving in a single direction, towards a single perfect organism.
For reasons that still puzzle zoologists, evolution keeps trying to reinvent the humble crab. As it turns out, a hard shell, big pincers, and your preferred direction being sideways is, apparently, the perfect form factor for survival in and around our planet’s oceans. But what does that have to do with ad tech and connected TVs? 
Continue reading: ExchangeWire

Addressable TV’s Slice Of The Advertising Pie Keeps Growing

Forbes logo

Addressable has come a long way in the last few years.When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys.

But according to new findings released by Go Addressable and Advertiser Perceptions on Wednesday, adoption of addressable TV advertising has increased significantly. Just over half of advertisers now call addressable TV a “must-buy” – up from 35% last year – and 63% say it played a role in their 2024-2025 upfront negotiations.
Continue reading: AdExchanger

How creative execution is boosting campaign performance

Digiday logo

Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past.

Advertising is now measured using a multitude of KPIs. Specific audiences can now be isolated by performing matches between massive data sets. Marketers also optimize with insights from highly sophisticated attribution models. Yet for an industry that’s data-obsessed, the ads themselves are often standard-sized and static. For many consumers, ads look largely the same from one to the next.

This one-size-fits-all approach misses the mark in a world where engagement is the true measure of success. Marketers can no longer rely on small, generic display images and videos to achieve results.
Continue reading: Digiday

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Toolkit for cookieless retargeting, custom audience collection, and programmatic media buying. Tailored for iGaming industry.

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© All Rights Reserved, 2019-2024