October Overview: Digital advertising news & trends

#IndustryNews

Published: 1 November, 2024

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy October industry insights and stay up-to-date!

What ad spend trends say about 2025 and beyond

ExchangeWire logo

Every major industry will increase total ad spend in the next two years, with media and entertainment leading the pack. Programmatic and B2B ready for a digital shift, while mobile remains dominant with in-game advertising. Here are four takeaways from EMARKETER’s Industry Ad Spending Benchmarks: Q4 2024 and what they mean for the upcoming years.
Continue reading: eMarketer

Why We Must Stop Google

AdWeek logo

I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a top player in the space. Our tech was licensed by big brands and premier agency holding companies in major media markets globally. Though I remain proud of MediaMath’s growth, I believed it was always bounded by Google.
But I did not believe this was due to being fairly outsold. Instead, I saw how Google’s heavy-handed strategy of paying lavish rebates for the largest chunks of ad dollars won it outsized advertiser budgets, which compounded over the years. The scraps left over were for independent adtech to fight over. Many of these strategies were described by expert witnesses and in court documents during the recently wrapped antitrust trial.
Continue reading: AdWeek

Strategic KPI Management: Boosting iGaming Performance 

UBIDEX logo

Imagine this: you're running a thriving iGaming platform, attracting new players daily, and your marketing campaigns are in full swing. But despite the steady stream of traffic, you’re left wondering—are your efforts really paying off? Are those new players sticking around, or are they disappearing as quickly as they came? And most importantly, is your revenue growing in line with your marketing spend?

This is where Key Performance Indicators (KPIs) come into play. Think of them as your business's vital signs—metrics that give you a pulse on what’s working and what isn’t. For iGaming operators, KPIs are more than just numbers on a dashboard—they’re a strategic tool that can turn raw data into a roadmap for growth. But with so many metrics to track, knowing where to focus can feel like a game of chance.
Ready to transform your data into actionable insights?
Continue reading: UBIDEX

Think personalization isn’t a big deal? Think again. It’s your key to survival in AI era

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The Drum’s editor-in-chief considers the importance of crafting meaningful, intuitive experiences as he recaps a discussion between Mark Abraham and David Edelman about their new book, Personalized Customer Strategy in the Age of AI.
When was the last time a brand made you feel truly understood? If you’re scratching your head, that’s exactly the wake-up call Mark Abraham and David Edelman are sounding. At a recent industry summit, these marketing maestros dropped a bombshell that should send shockwaves through boardrooms everywhere: personalization isn’t just a buzzword; it’s the make-or-break factor for brands in the AI era.
Continue reading: The Drum

Defining the Future of Cookieless Measurement

AdAge logo

In this Deep Dive, we team with Quantcast to look at how best to approach cookieless measurement, and how that will really define the cookieless future.
It's time for the industry to move beyond cookies. So what will define the future of measurement? Our latest Deep Dive, in association with Quantcast, drills into the methods that will secure a quantifiable, privacy-first ad industry, and help define your privacy strategy for the years ahead.
Continue reading: ExchangeWire

PODCAST: The Big Story. The Curation Debate

Forbes logo

Programmatic curation has been gaining momentum for the past few years. Now the backlash has begun. Curation grew enough this year that we wrote an AdExplainer on the trend back in May. But in the past week, Marketing Brew, Adweek, Marketecture, ad tech Twitter and LinkedIn have weighed in, as criticisms of the trend grew.
“Whenever I hear curation, I think ad network,” said IAB Tech Lab CEO Tony Katsur on X, a pronouncement that prompted a massive debate we discuss on this week’s episode.
Continue reading: AdExchanger

Untangling TTD’s DDT (Dominance Distress Trauma)

Digiday logo

A growing consensus in ad circles: The Trade Desk is veering dangerously close to “bad actor” territory. If this rising unease had a name, it would be “TTD’s Dominance Distress Trauma (DDT)” — a growing fear that the ad tech powerhouse’s influence is pushing the industry into dangerous waters.

And bit by bit, the evidence of this anxiety is beginning to pile up, as recently reported by Adexchanger. There was Lotame CEO Andy Monfried’s post on X that said “they [The Trade Desk] became what they preached against”.
Continue reading: Digiday

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Toolkit for cookieless retargeting, custom audience collection, and programmatic media buying. Tailored for iGaming industry.

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Powered by PRAGMASPACE

© All Rights Reserved, 2019-2024