Published: 1 November, 2023
By incorporating the principles of data invitation, security, dialogue, and value proposition, advertisers can not only comply with stringent regulations but also build a rapport with consumers that goes from transaction to interaction.
The tension between data and privacy has created a complex landscape - a battleground, more like - where economic interests, ethical considerations, and legal frameworks interact in a delicate dance. We examine the potential benefits for advertisers who shift their emphasis from the technical dimensions to a more human-centric approach.
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