May Overview: Digital advertising news & trends

#IndustryNews

Published: 1 June, 2025

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy May industry insights and stay up-to-date!

Creatives Best Practices for iGaming: Practical Playbook

ExchangeWire logo

In iGaming, every impression counts. This guide equips media buyers with actionable, format-specific advice to maximize ROI across Pop, Push, Banner, Video, and Native channels. You’ll learn exactly what to do, what to avoid, and how to test so that every creative you launch works harder and smarter.

No fluff—just tactics drawn from dozens of operator and traffic-provider partnerships. Let’s turn your next campaign into a conversion engine. Welcome to the Creatives Best Practices Guide for iGaming Media Buyers. 
Continue reading: UBIDEX

Why marketers can’t rely on cookies for measurement—even if they’re not gone

ExchangeWire logo

While third-party cookies are here to stay—for now—marketers can’t afford to be complacent about measurement. With privacy regulations mounting and most consumers blocking cookies, measuring digital ad performance remains a complex and challenging task.

Here are three key challenges marketers face, despite third-party cookies remaining part of the equation.
1. Most consumers are already untrackable—even in a cookie-enabled world2. Digital ad measurement is increasingly fragmented across channels
3. US privacy laws are forcing marketers to abandon legacy measurement methods
Continue reading: eMarketer

Top Performing Ad Formats in 2025: What Works in Programmatic

AdWeek logo

Programmatic media buying has reached the point where bidding mechanics feel almost invisible and the real differentiator is what you feed the machine. Creative packaging, placement context, and cross‑format orchestration now decide whether a campaign spikes or sputters.

Below is a street‑level look at the top ad formats 2025 has to offer—pop, push, banner, video, and native—explained in plain language for anyone tasked with driving ROI, CTR, CR, and user retention.

Understanding the full spectrum of programmatic advertising formats helps frame when and why each tactic matters, especially as popular types of advertising jostle for shrinking attention spans. Everything described here can be launched, optimized, and compared inside UBIDEX, a platform built to handle every creative option under one roof.
Continue reading: UBIDEX

Google Is Keeping Cookies, So Advertisers Will Keep Buying Junk Data In Bulk

AdWeek logo

The rise of digital media offered the promise of paying for advertising based on definable, measurable impressions. Finally, decades of basing TV and radio advertising on limited survey models were coming to an end.

While surveys left advertisers with no insight into who was actually seeing their ads, the new digital advertising environment allowed advertisers to track impressions using signals like third-party cookies. Naturally, the pricing mechanism for this new model would be calculated on an impression basis, à la the CPM.

It seemed like a great idea at the time. What could go wrong?
Continue reading: AdExchanger

Building trust in the age of AI: from the newsroom to the niche

The Drum logo

In a world where AI is reshaping how we communicate, consume and connect, how can brands build lasting trust? Leaders from the Financial Times and Enstyle reveal how they’re navigating the intersection of content, consent and credibility.
From journalism to fashion, brands are under pressure to meet rising expectations for transparency, personalization and purpose. But how do you earn trust in a world where AI can write content, recommend products, and shape customer experiences?

In this two-part interview series, Adelina Peltea, chief marketing officer, Usercentrics sat down with two leaders navigating that very question – revealing how trust is designed, tested and scaled in digital-first environments.
Continue reading: The Drum

How to Build a Media‑Buying Strategy for Cross‑Branding

AdAge logo

When you already operate a successful casino or sportsbook, launching a new iGaming brand is rarely a significant step into the unknown. Behind every login on the legacy site sits a trove of first‑party data—deposit size, session cadence, preferred games, even the hour a user likes to spin a slot reel before bed.

That living data set turns a “cold start” into a warm transfer because you can talk to proven gamblers instead of shouting into the void. Used wisely, the existing audience lowers acquisition costs, shortens payback windows, and gives the new logo a credibility boost that money alone can’t buy.
Continue reading: UBIDEX

ChatGPT referral traffic to publishers’ sites has nearly doubled this year

Forbes logo

ChatGPT is sending more of its traffic to publishers’ sites.

Of the traffic OpenAI’s generative AI platforms send to external websites, 83% went to news and media sites in April, up from 64% in January, according to Similarweb data shared with Digiday.

Referral traffic from ChatGPT also continues to grow this year. ChatGPT sent 243.8 million visits to 250 news and media websites in April 2025, up 98% from 123.2 million visits this January, according to David Carr, senior insights manager at data analytics company Similarweb.
Continue reading: Digiday

Measuring programmatic—7 key metrics for marketers and advertisers

Digiday logo

Programmatic advertising has long been evaluated through narrow metrics—basic impressions and actions. However, advanced marketers go deeper to identify quality impressions before they run and measure what happens after the ad is served.
Continue reading: AdAge

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Toolkit for cookieless retargeting, custom audience collection, and programmatic media buying. Tailored for iGaming industry.

Follow Us

Powered by PRAGMASPACE

© All Rights Reserved, 2019-2025