Published: 1 April, 2023
Digital out-of-home (DOOH) is any digital advertising that is found outside the home and in a public environment. This programmatic advertising channel is one of the fastest-growing and evolving channels. In Europe, it’s projected that DOOH will grow by 4.93% annually, resulting in a market volume of USD$4.17bn (£3.41bn) in 2027.
This is likely because consumers see this programmatic channel as trustworthy, brand safe, and fraud-free. DOOH ads also have the potential to not only entertain audiences, but bridge the gap between the world outside the home, and digital.
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