June Overview: Digital advertising news & trends

#IndustryNews

Published: 1 July, 2025

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy June industry insights and stay up-to-date!

Creatives Best Practices for iGaming: Practical Playbook

ExchangeWire logo

In iGaming, every impression counts. This guide equips media buyers with actionable, format-specific advice to maximize ROI across Pop, Push, Banner, Video, and Native channels. You’ll learn exactly what to do, what to avoid, and how to test so that every creative you launch works harder and smarter.

No fluff—just tactics drawn from dozens of operator and traffic-provider partnerships. Let’s turn your next campaign into a conversion engine. Welcome to the Creatives Best Practices Guide for iGaming Media Buyers. 
Continue reading: UBIDEX

From hype to performance: How igaming streamers became the new front line of player acquisition

ExchangeWire logo

Given the sheer volume of games being churned out in the ever-expanding igaming space, it is inevitable that studios will find it increasingly difficult to get their output noticed.

According to Egaming Monitor, which tracks approximately 70,000 games from 1,700 suppliers across 3,500 operators, the average number of game launches reached an astonishing 1,400 per month in the third quarter of 2024 – around 15 every single day.

Perhaps more surprisingly, even the top-performing online casino game by distribution in May 2025 had an extremely small overall ‘share of games position’ – less than 0.02% of the market.
Continue reading: iGB

How to Build a High-Converting Retargeting Funnel

AdWeek logo

Most operators still treat retargeting as a repair shop that patches leaks after acquisition budgets have already been burned. That mindset is a relic of display-only days, when re-engagement was a cheap afterthought rather than a revenue core. In modern programmatic media buying, retargeting in iGaming is the first brick you lay, not the last coat of paint.
When you plan the entire customer retention funnel around return touch-points, every click after the first impression works harder and costs less. A high-converting retargeting funnel therefore stops being backup insurance and becomes the engine room of sustainable growth.
Continue reading: UBIDEX

The Unexpected Upside Of A Cookieless Future That Never Came

AdWeek logo

Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a survival tactic for the post-cookie landscape. At first glance, Google’s about-face may appear to undercut those efforts.

It’s easy, and perhaps even satisfying for some – but inaccurate – to say “all that effort was for nothing.” Given Chrome’s dominance among browsers, ad tech companies had no choice but to prepare for “what if” scenarios. The same goes for cookie deprecation. Google’s plan to end support for third-party cookies would have removed a mechanism that has been a cornerstone of addressability for the past 15 years.
Continue reading: AdExchanger

Payments Focus 2025

The Drum logo

In today’s society, whether it’s gambling or running a fast-food joint, user experience versus compliance is no longer a choice. If you want your business to succeed, you must provide a first-class experience to your customer – but in the right way. You can’t cut any corners; you can’t skip any rules.
And, with gambling being one of the most regulated industries in the world, there is no getting away from that fact in this sector especially.
In the everlasting tussle between user experience and compliance, payments plays a crucial role. Operators can utilise payments suppliers now more than ever, when it comes to KYC, AML and all the vital compliance elements that can potentially obstruct a player’s journey.
Continue reading: Gambling Insider

Why Your Ads Don't Convert: 7 Common Media Buying Mistakes

AdAge logo

Every iGaming marketer eventually asks a hard question: why your ads don’t convert even when the offer looks irresistible? In a hyper-competitive space where promo codes, free spins, and welcome bonuses crowd every channel, even tiny media buying mistakes can snowball into wasted budget. Players swipe past banners in milliseconds, algorithms punish weak engagement, and compliance rules tighten daily. 
To keep acquisition costs stable, you need a media buying strategy that treats data as gospel and creative as a living organism—otherwise you risk joining the graveyard of low conversion rate ads that haunt dashboards.
Continue reading: UBIDEX

WTF is sell-side decisioning?

Forbes logo

A lot of decisions are made between the time someone shows up on a website and when an ad loads on the page. But many of those decisions are left up to advertisers and the demand-side platforms they deploy to do their programmatic ad buying. Fewer decisions are made by publishers and the supply-side platforms they use to sell impressions.

But it doesn’t have to be that way. With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction. This merchandising can take different forms — such as setting price floors, adding contextual signals and affixing brand suitability scores to a bid request — all of which can fall under the umbrella term of sell-side decisioning, as the video below explains.
Continue reading: Digiday

Why brands must fix broken strategy systems to rebuild trust

Digiday logo

We don’t have a trust problem. We have a strategy system problem.

Most institutions today are chasing trust as if it were a marketing KPI, but trust isn’t the starting point; it’s the outcome. Trust is slipping not because people are too cynical, but because the systems beneath the message are becoming obsolete.

We don’t have a trust problem, but a strategy system problem, one that’s left organizations scrambling to communicate clarity without ever achieving it. Across industries, audiences are navigating a consistent fog: They don’t understand the systems they interact with (77%), misinterpret safety and transparency (92%) and remain unclear about the terms and expectations governing their choices.
Continue reading: AdAge

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Toolkit for cookieless retargeting, custom audience collection, and programmatic media buying. Tailored for iGaming industry.

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© All Rights Reserved, 2019-2025

Toolkit for cookieless retargeting, custom audience collection, and programmatic media buying. Tailored for iGaming industry.

Follow Us

Powered by PRAGMASPACE

© All Rights Reserved, 2019-2025