September Overview: Digital advertising news & trends

#IndustryNews

Published: 1 October, 2024

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy September's industry insights and stay up-to-date!

Leading CMOs share insights on maximizing ROI

ExchangeWire logo

CMOs are under increasing pressure due to greater scrutiny and accountability for ROI; the need to balance creativity with revenue growth; and the rapid pace of technological, market, and consumer changes. Through expert insights from leading CMOs, we share how technology, data, and culture can improve marketing effectiveness and efficiency even in periods of economic uncertainty and resource constraints.
Continue reading: eMarketer

Infographic: With Travel and Commuting Up, So Are Transit Ads

AdWeek logo

Whether it’s a bicycle to school, subway to the office, or Uber to the airport for some overseas “revenge travel,” people are on the move again. And along with them, out-of-home transit advertising is on the rise.

In the United States, the category—which includes ads on taxis, inside buses, and before in-flight movies—is on track to match pre-Covid levels this year, having generated $1.59 billion in ad spend throughout 2019. Revenue dropped 50% in 2020 as people sheltered in place during the pandemic.
Continue reading: AdWeek

KPI Essentials in iGaming Advertising

UBIDEX logo

In the rapidly evolving iGaming industry, the ability to leverage data for strategic decision-making is more critical than ever. As competition intensifies and player acquisition costs rise, iGaming operators must focus on more than just gut instinct; they need precise, actionable insights.

Key Performance Indicators (KPIs) offer a powerful toolset for operators to assess, refine, and optimize their marketing and operational strategies. By understanding and effectively utilizing these KPIs, operators can drive growth, improve player retention, and enhance profitability.
Continue reading: UBIDEX

IAB Tech Lab unveils new privacy taxonomy for the digital media sector

The Drum logo

The standards-setting organization has unveiled a framework designed to help businesses manage user data and achieve compliance with global privacy regulations.
The IAB Tech Lab, a nonprofit organization that sets standards for the digital media industry, introduced on Thursday a new framework designed to standardize the way that businesses manage and classify personal data. The new IAB Tech Lab Privacy Taxonomy seeks to improve transparency and streamline privacy compliance across digital advertising.
Continue reading: The Drum

How First-Party Data Is a Force for Reach and Scale

AdAge logo

Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of media across the plan. Programmatic is seeing a rebirth thanks to first-party signals flooding the buy-side. 
CTV is suddenly relevant for advertisers who demand performance-based outcomes thanks to the ability to focus audience targeting while still obtaining scale. Audio and out-of-home are suddenly targetable at levels never attainable, and ever data-hungry social and search platforms are delivering return on ad spend at levels once reserved for direct response, as first-party signals infuse audience targeting and fuel algorithms via conversion APIs.
Continue reading: ExchangeWire

Is the KPI still a good indicator of performance?

Forbes logo

Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of jargon, it gets massively oversimplified and misunderstood. There’s nothing wrong with measuring stuff and knowing what works. Indeed, we can do this better than ever before.
But the issue with the KPI is that it has been squashed into itself, and in the process it has lost its intended meaning and adopted another. This happens with lots of pieces of jargon; our attempts to simplify things make them simplistic and they pick up a life of their own, often different from the original intention.
Continue reading: MarketingWeek

How clean rooms are cleaning up measurement

Digiday logo

The advertising industry is still adjusting to the challenges of privacy-first advertising. The evolving legal and regulatory requirements and the ongoing impact of Apple’s and Google’s opt-out policies are reshaping what compliance, data ownership and measurement look like for digital advertising without the help of third-party cookies.
Companies can’t navigate this complex measurement landscape with just their own first-party data. Collaboration is how stakeholders are sustaining the data-driven activation and measurement needed to evaluate and optimize media dollars. When done right, data collaboration unlocks new consumer insights while protecting consumer privacy.
Data clean rooms are rapidly emerging as the tool of choice for better measurement, but like any tool, they require education and standardization for the industry to take full advantage.
Continue reading: Digiday

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Toolkit for cookieless retargeting, custom audience collection, and programmatic media buying. Tailored for iGaming industry.

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© All Rights Reserved, 2019-2024