Published: 1 May, 2023
In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game advertising can be used to attract audiences and build brands.
In-game advertising has been proven to reach a wide range of audiences in innovative formats that capture attention. And yet advertisers are still hesitant to spend their marketing budgets on the not-so-niche mobile gaming platform. Here are three reasons why in-game advertising is perfect for building your brand.
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