January Overview: Digital advertising news & trends

#IndusrtyNews

Published: 1 February, 2023

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy January Industry Insights and stay up-to-date!

4 Factors That Will Shape TV Advertising Throughout 2023

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Each year brings the opportunity to set a new direction and 2023 is no different. Appropriately, CES is a place each January where the future of media comes to life, acting as a guide to help buyers and sellers sink or swim as they navigate a new year.
This year at CES, leaders across the industry discussed what’s new and what’s next for TV advertising.
Continue reading: AdAge

Top digital advertising trends and predictions for 2023

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The advertising industry is always in for a number of significant shifts as well as new opportunities, and the coming year will be no exception. We are going to have to let go of what we have long believed to be the case and open ourselves up to new and developing pathways. But where there is a change, there is also an opportunity. In 2023, digital advertising could be very successful for smart marketers who are ready to grow with the changing business environment. In this article, we’ll share with you some of the trends that have emerged in digital advertising and give you some predictions for what's next.
Continue reading: UBIDEX

NatWest CMO: Marketers have reason to be optimistic in 2023

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Despite a depressing economic outlook for 2023, marketers have reason to be optimistic this year, according to NatWest CMO and ISBA president Margaret Jobling.
Speaking at the joint Advertising Association, IPA and ISBA LEAD 2023 conference on 25 January, Jobling pointed out that while tough decisions and challenges lie ahead, the cost of living crisis offers brands an opportunity to prove their worth.
“There’s a big opportunity for us to really be there by customers’ sides,” she said.
Continue reading: MarketingWeek

Digital Advertising Biz Faces New, Old Challenges In 2023

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The Super Bowl – oops, the “Big Game” for you non-official NFL sponsors - is still a few weeks away. But the digital advertising industry just gathered at the Interactive Advertising Bureau’s Annual Leadership Meeting in what some call the “Digital Advertising Super Bowl.” In a gathering that had a feel of the “good old days” of in-person events, the overarching challenge for the industry is not simply reliving old times but re-inventing itself for new ones.
Continue reading: Forbes

Top 3 programmatic digital OOH predictions for 2023

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Due to the current economic climate and the uncertain times we’re going through, advertisers and brands need flexibility and efficiency with their media spend more than ever. Therefore, the media channels that offer multiple hats (meaning the channels that offer both upper and lower funnel capabilities, which can offer agency and brand planners diversity in their execution of campaigns) will naturally succeed.

This is where the beauty of programmatic digital out of home (DOOH) comes into play. During the Covid-19 pandemic, the adoption of programmatic DOOH took off due to the efficiency and flexibility it offered brands. Brands that initially tried programmatic DOOH under test-and-learn campaigns have returned with larger budgets as they continue to take advantage of the increased efficiencies and flexibility offered, benefits which they will continue to need in times of economic uncertainty, and beyond.
Continue reading: The Drum

Media Agencies Call on Marketers to Change Their Digital Strategies

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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year.

With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where their budgets are going all the more.
Continue reading: AdWeek

In-Game Advertising Is Poised For A Growth Spurt In 2023

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Could 2023 be the year gaming comes into its own as a fully mature media channel?
It might be a little premature to say “fully mature” – but the in-game ad market will continue gaining momentum in the year to come.
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game advertising to grow thanks to a long overdue update to the IAB’s and MRC’s in-game ad standards.
Continue reading: AdExchanger

Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

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In the Bible, there’s a parable about the man who built his house upon the sand versus the man who built his house upon the rock. When the rain fell and the floods came, the house on the sand washed away. Meanwhile, the house on the rock stood.

That parable may have become more relevant across the digital advertising landscape after the advent of Apple’s iOS 14 data privacy measures made performance marketers’ jobs more difficult.

Those that built their businesses upon Meta and or Google Analytics reporting faltered. Meanwhile those that diversified both client ad spend and reporting metrics weathered the proverbial storm that was 2022, with many already making plans for 2023.
Continue reading: Digiday

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