The 7 Benefits of Programmatic Video Advertising


Published: 15 April , 2024

Today, video advertising has become a valuable tool for marketers looking to grab the attention of audiences and achieve their business goals. Video advertising has the power to tell captivating stories, elicit emotions, and grab the audience's attention. This makes it an exceptional tool for brands to establish lasting relationships with their desired target audience.

Today, we will delve into the seven major advantages of video advertising in the programmatic industry. Video advertising provides numerous benefits that can assist businesses in achieving their marketing goals more efficiently. These advantages include enhanced engagement, increased brand awareness, improved conversion rates, and cost-effectiveness. For CMOs, media buyers, and marketing professionals, this article provides insights into using video advertising and maximizing its impact on your brand.

Enhanced Engagement

In comparison with text-based or static ads, video has the unique capacity to evoke emotions, create a narrative, and deliver complex concepts in a clear, eye-catching style. Video content is, by nature, more memorable and engaging due to the use of music, storytelling elements, and moving visuals. In addition, compared to static advertising, video ads often result in greater click-through rates (CTRs) and longer watching time.
Studies reveal that when it comes to engagement numbers, static advertising is constantly outperformed by video content. HubSpot research found that including video on a landing page might boost conversion rates by up to 80%.
Therefore, you can provide your audience with more engaging and memorable experiences by integrating video into your advertising strategy, which will eventually increase brand awareness, customer loyalty, and conversions.

Reach a Wider Audience

Looking to expand your audience reach? Look no further than video content. With over 78% of people worldwide watching online videos weekly, and a staggering billion hours of videos being consumed daily, video has become the go-to medium for reaching a wide audience.
What makes video so effective? Its inherent visual appeal captures attention and engages viewers in ways that other forms of media simply can't match. And it's not just limited to younger demographics – video content resonates with people of all ages, genders, and interests.
Whether you're marketing to Gen Z, Millennials, or older generations, video ads offer a powerful tool for targeting diverse audiences. By leveraging compelling video content, you can increase engagement, drive informed buying decisions, and ultimately expand your reach to new heights.

Increased Brand Awareness

Video advertising is an effective method to enhance brand awareness and make a memorable impact on viewers. Video ads have a distinct advantage over static ads or text-based content as they have the power to captivate viewers through visually captivating elements, storytelling, and triggering emotional connections. With the power of video content, brands can captivate audiences, create emotions, and convey their messages in a way that leaves a lasting impression.
Video advertising offers a unique advantage by effectively highlighting a brand's personality and values. By utilizing creative storytelling and captivating visuals, brands can express their distinct personality and establish a profound connection with their target audience. Video ads can create a lasting impact and establish an emotional connection with viewers, whether it's through humor, inspiration, or storytelling.
Video advertising is an incredibly effective tool for boosting brand awareness. By harnessing the emotional power of storytelling and the visual appeal of video content, brands can stand out, connect with viewers, and leave a lasting impression that drives long-term brand recognition and loyalty.

Improved Conversion Rates

If your business prioritizes lead generation, it is crucial to allocate resources towards video ads. It's impressive how 84% of people admit to buying something after watching a brand's video. This just goes to show the enormous potential of video advertising when it comes to driving conversions.
Several factors contribute to the effectiveness of video advertising in driving conversions and sales. As a marketing analyst, it's clear that videos have a distinct power to engage audiences and effectively express information, surpassing other forms of advertising. In addition, the wide range of video ad formats provides a clearer way to explain products and services.
Various types of video ads are designed to target audiences at different stages of the sales funnel. It is crucial to develop a well-rounded video advertising strategy that effectively addresses each stage.

Greater ROI

It's no surprise that video content has proven to be a valuable investment for marketers, with 92% of them considering its positive return on investment. Video ads can captivate audiences, increase brand awareness, and support the process of nurturing potential clients. These factors together lead to higher sales, often exceeding the initial investment in video advertising.
In addition, video advertising provides extra benefits that have a direct impact on ROI. Pre-roll video ads are highly effective in increasing brand visibility, reaching target audiences, and driving website traffic.
Video ads are essential for informing buyers about your products and services. By adopting an analytical approach, the decision-making process is enhanced, resulting in increased lead conversions. This fosters a sense of trust as well as understanding in customers, leading to more informed purchases.

Flexibility and Scalability

Video advertising provides incredible flexibility, enabling advertisers to customize their ad formats, durations, and placements to align with their special campaign goals and respond to the preferences of their target audience. Video ads offer a flexible and adaptable approach compared to traditional advertising channels. They can be customized to fit different platforms, content types, and user behaviors.
With programmatic advertising, flexibility is taken to the next level thanks to advanced targeting capabilities and real-time optimization algorithms. Advertisers can effortlessly deliver video ads that are perfectly tailored to their target audience. By strategically timing and selecting the most impactful channels, they can ensure maximum effectiveness.
In addition, programmatic advertising enables the implementation of scalable campaigns that can be effortlessly deployed across various channels and devices. With the ability to scale up, video advertising campaigns can reach a wider audience and have a greater impact. Advertisers can also adapt their strategies in real time, using performance data and market trends as their guide.


Video advertising provides serious cost savings, making it an excellent option for businesses striving to optimize their marketing budgets. Video advertising offers a significant advantage in terms of cost savings, as it can deliver lower CPMs.
Video advertising provides businesses with enhanced control over their advertising budgets, enabling them to optimize their spending for maximum effectiveness. With this flexibility, businesses have the freedom to allocate their budget more flexibly, making it easier to adapt their spending according to campaign performance and objectives.
In addition, video advertising platforms that utilize programmatic technology offer businesses the ability to reach specific audiences across various channels and devices, all without requiring significant additional investment. Video advertising provides a more streamlined approach to budget allocation, allowing for precise targeting of the desired audience. Additionally, it offers real-time performance tracking, which ultimately leads to a higher return on investment and overall cost-effectiveness.


After exploring the seven benefits of video advertising in the programmatic business, it's clear that video advertising has great potential for brands trying to improve their marketing strategies.
In today's ever-changing digital landscape, video advertising emerges as a powerful and adaptable tool to effectively connect with and engage target audiences. By incorporating video ads into marketing strategies, brands have the opportunity to stand out from the competition, forge deeper connections with consumers, and achieve measurable business results.
With the rapid advancement of technology and the ever-changing preferences of consumers, video advertising is set to play an increasingly significant role in the programmatic industry. Staying informed about emerging trends, adopting innovative strategies, and leveraging the power of video advertising can help brands stay ahead of the curve and position themselves for long-term success in today's competitive marketplace.

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