Thank you!
We will contact you shortly
The Growth KPI Handbook
80+ Metrics for Acquisition, Retention, and Unit Economics
This handbook is designed to bring clarity to how growth actually works in performance-driven businesses. It focuses on the metrics that define acquisition efficiency, retention, and long-term value — and how they connect.
Instead of treating KPIs as isolated numbers, it presents them as part of a system that drives real outcomes. Based on hands-on experience working with performance teams across multiple verticals, it reflects how these metrics behave in practice.
The goal is simple: help you make better decisions by understanding what truly drives growth.
What's inside?
● Revenue & Unit EconomicsUnderstand how to evaluate profitability, user value, and the limits of scalable growth
● Acquisition & ConversionSee how traffic is generated, how it converts, and where performance is gained or lost
● Retention & ReactivationLearn how to measure user lifecycle, reduce churn, and recover lost value
● Common KPI Mistakes & How to Fix ThemA breakdown of the most common errors in performance analysis — and how high-performing teams approach metrics differently
● Section Maps for Every BlockEach section includes a clear map to help you understand how metrics connect and where performance is gained or lost
Who This Is For
● Performance marketers and growth teams● Product and analytics teams● Founders and operators in performance-driven businesses
Why It Matters
Most teams track KPIs. Few understand how they actually drive growth. This handbook helps you move from reporting numbers to making better decisions — and turning metrics into performance.
Download the Handbook
Get instant access to the full guide and start building a clearer, more scalable growth system.