August Overview: Digital advertising news & trends

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy August industry insights and stay up-to-date!

The Hidden Cost Of Ignoring Retention And Reactivation In iGaming

Roulette wheels spin, ad budgets whirl, yet the balance sheet often tells a different story. Casinos pour cash into splashy acquisition drives, counting every first‑time deposit like bright chips on the felt. At the same time a quieter fortune waits offstage: players who already registered, topped up, then slipped away. Their silence never pings Slack, but the drip on margins is steady. Picture each forgotten user glowing in neon above the CFO’s desk. How quickly would that leak get fixed?
Think of your platform as a grand hotel. Banners and bonuses usher newcomers through the revolving door. Before the bellhop even asks their name, many guests vanish through a side exit. Each unnoticed departure carries a price in user retention iGaming metrics that rarely lands in monthly KPI decks. Retention and reactivation work like maintenance crews sealing those exits, yet they’re still treated as after‑hours chores. Quiet churn becomes a pit boss with an ever‑growing tab—and the house keeps paying.
Continue reading: UBIDEX

The three things you need to make the most of first-party data

Third-party cookies have long been a cornerstone of digital advertising, tracking web users across the internet to deliver targeted ads. Despite cookie deprecation being shelved in the US, their influence is still nonetheless waning, just like it has been across the rest of the world. Privacy concerns are growing globally, and agencies and brands need to adopt new audience ID capabilities, particularly in markets where deprecation has already taken effect.

At their core, third-party cookies identify proxies, not people. They don’t understand who a user is, only that a browser or device performed a certain action.
Continue reading: The Drum