July Overview: Digital advertising news & trends

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy July industry insights and stay up-to-date!

Retargeting, Retention & Reactivation: The Cornerstone of iGaming Brand Growth

The era of cheap traffic is over. Today every euro burned on fresh acquisition hurts unless it is mirrored by an equal focus on keeping, growing, and reviving the players you already paid for. Retargeting, player retention, and player reactivation—three “quiet” levers that once sat at the back of the marketing plan—now decide whether an iGaming operator wins share or bleeds margin. When these levers work together, brands reduce churn in iGaming, lift lifetime value, and unlock cash flow that fuels faster expansion than any welcome-bonus war can manage.
Continue reading: UBIDEX

The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is fundamentally reshaping advertising measurement and effectiveness, as it transitions from a mere enhancement to the core architecture of future marketing. It’s the “central nervous system”, says Katrin Werres, UK head of measurement at Google. And in a year where marketing effectiveness has dominated conversations everywhere from the Palais at Cannes Lions to the product reveals at Google Marketing Live (GML), it’s a message that has landed with new urgency for advertisers.

“This transformation is driving unprecedented product developments in measurement, leading to an advertising ecosystem that is increasingly automated, predictive, and integrated, reliant on AI and first-party data,” says Werres.
Continue reading: The Drum