October Overview: Digital advertising news & trends

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy October industry insights and stay up-to-date!

Player LTV in iGaming: All You Need to Know

Player value decides who wins the budget fight. CPA and installs can look shiny, yet the real north star is how much value a player creates across the whole relationship. 
That is the promise of LTV, the long view that turns noisy weekly charts into steady guidance. Treat it as a financial lens, not a vanity metric, and product, marketing, and finance start to row in the same direction.

Continue reading: UBIDEX

What marketers should know about ads on ChatGPT

It feels inevitable: ChatGPT, along with others in the rising tide of large language models (LLMs), will introduce advertising. Almost every high-traffic digital platform has gone down this route: Netflix with its ad-supported tiering system, Spotify, and even YouTube.

Despite 700 million weekly active users, OpenAI cannot sustain a platform of this scale on premium subscriptions alone. If ChatGPT and other LLM platforms become ad-supported, the implications for brands could be enormous. But not in the way many self-proclaimed ‘experts’ on LinkedIn would suggest. Paid placements could become the first reliable way for advertisers to leverage LLMs, offering a level of certainty and control that organic presence alone cannot.
Continue reading: The Drum