September Overview: Digital advertising news & trends

Every month, we select a few digital advertising industry insights to help industry players stay updated with trends and news. Enjoy September industry insights and stay up-to-date!

iGaming LTV Growth Guide:From Sign-Up to Long-Term Revenue

Every dollar spent on acquisition must pay back, but in iGaming, payback is stretching longer each year. Operators who rely only on new traffic risk eroding ROI and slowing growth. The operators who win are those who maximize value from every player.

The smarter path? Squeeze more juice from the base you already own. This guide reveals how top iGaming brands boost LTV, reduce CPA, and turn retention into their best acquisition channel.

Inside, you won’t find theory — you’ll find plays. Three sharp strategies that top iGaming brands use to unlock hidden revenue: Retargeting, Retention, and Reactivation. Each one comes with expected impact ranges, proven mechanics, and the risks nobody talks about (with ways to neutralize them). Think of it as a shortcut to the insights you’d normally learn the hard way.
Continue reading: UBIDEX

What can top marketers not survive without?

We ask top marketers what software, systems and personal crutches they could never let go of. Earlier this week in these pages, an anonymous agency worker shared their frustrations that they’ve been required to move from the Google suite to Microsoft’s, including PowerPoint.

For creatives (or indeed strategists, planners, and just about anyone else), relationships with pieces of software can run deep – for our anonymous correspondent, it may not have been a dealbreaker, but for many, preventing access to their chosen tools would be close. So, what are those pieces of software and other essential personal crutches that adland’s best and brightest would only let go with deep claw marks? We asked them...
Continue reading: The Drum