About:

Most iGaming brands are highly efficient at acquisition. Traffic, registrations, and first deposits are measured, optimized, and scaled with precision. At the same time, a large part of revenue growth happens after the first deposit.
This e-book explores how post-deposit advertising decisions can unlock additional revenue without increasing acquisition pressure. It introduces a clear decision framework for using retargeting, retention, reactivation, and existing audiences in a structured, predictable way.
Rather than focusing on tactics or channels, the framework helps iGaming teams understand when specific advertising approaches create value, why they work, and how they fit together across the full player lifecycle.

What you will find inside:

● When acquisition stops being the main driver of growth● How to decide if retargeting is worth the budget● Why retention plays a key role in controlling churn and long-term costs● When reactivation becomes the right step● How existing and lookalike audiences can support new brand growth

Built on real-world experience from iGaming brands operating at scale, this framework is designed to support better decisions, clearer execution, and more sustainable growth.